Serving Clovis, Portales and the Surrounding Communities
Serving Clovis, Portales and the Surrounding Communities
Why isn’t “Clovis Man” used in branding Clovis?
“Clovis Man” was so named when archaeologists gathered significant evidence of a population of humans who lived in North America more than 13,000 years ago in the Blackwater Draw Site in Roosevelt County.
Researchers named the “Clovis culture” because of the distinctive spear points and other stone tools first found not far from Clovis in the 1920s.
“I agree our logo should involve Clovis Man,” Clovis-Curry County Chamber of Commerce Executive Director Ernie Kos said. “But the city owes its existence to the railroad; that’s the branding we chose.”
Kos said the city went through the branding process recently. The Chamber logo for the city is an artistic take on the front of a diesel locomotive.
“From our perspective, Roosevelt County takes the lead on promoting the Clovis culture because that’s where the Clovis culture dig site, Blackwater Draw, is located,” Kos said.
A sculpture in front of the main entrance to Clovis Community College and a mural on the side of a building on 10th Street in Clovis pay homage to “Clovis Man.”
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