Serving Clovis, Portales and the Surrounding Communities

Pages past — Nov. 12

On this date ...

1971: Eastern New Mexico University honored the classes of 1941, 1951, 1961 and 1971 during its 39th annual homecoming. Wilhemina Thomas, a 20-year-old music major from Alamogordo, reigned as homecoming queen.

1963: A film titled “When I’m Old Enough, Goodbye,” offered information about the “real feeling and what happens to boys and girls who drop out before finishing high school.” The film was being shown to students in Clovis public schools.

1948: Gambles department store had arranged for every Clovis child to write a letter to Santa Claus and receive a hand-written response. A special mailbox in Gambles guaranteed that letters would reach the “dear old gentleman at the North Pole.”

Just in time ...

1961: New barcaloungers had arrived at Home Beautiful Furniture & Carpet Co., just in time for Christmas. No down payment was required and there was no first payment until March 1. The store was at 824 Main in Clovis.

Night life ...

1973: Boothill Saloon and La Vista Lounge offered adult entertainment for Clovis-area residents. The Boothill had go-go contests every Thursday. La Vista offered beer for 65 cents.

Pages Past is compiled by Clovis News Journal Editor David Stevens. Contact him at:

[email protected]