April 10, 1916

Local merchants were preparing for “dress-up week.” A headline in The Clovis News read, “Local merchants prepare to satisfy sartorial longings for each and every citizen of Clovis. Get togged out for Easter. Country-wide movement has at last found place in Clovis.” … Five couples exchanged vows in an “exceptionally busy marriage week in police court,” the newspaper reported. … A newspaper public service announcement declared “Hot water each morning puts roses in your cheeks.”