The Eastern New Mexico News - Serving Clovis, Portales and the Surrounding Communities

Pages past - Aug. 4


August 4, 2018

On this date ...

1958: Sears Roebuck and Co. announced its grand opening was "coming soon" at 701 Main St. in Clovis.

A newspaper ad read:

"(W)hen Mother, bless her heart, puts a stack of hot, mouth-watering wheat cakes in front of you - done to a turn and so light you could blow 'em away like dandelion fuzz - you don't ask her how she does it ... no, Sir, you just say 'yum yum' and go to it!

"All right, by the same token, when Sears hands you upstairs quality at basement prices, you don't ask us how we do it, you just fondle the money that you've got left in your pocket and say 'No fooling ... Sears is one place where good quality costs less.'"

The new store - where Clovis-Carver Public Library sits today - was going to be air conditioned "for your Shopping Comfort!" the ad read.

Pages Past is compiled by David Stevens. Contact him at:

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