Serving Clovis, Portales and the Surrounding Communities

Sears closing its doors

The store came to Clovis’ Main Street in 1958.

CLOVIS — It offered a good life at a great price. Guaranteed.

It asked Clovis to come see its softer side.

And now, after seven decades as one of the city’s larger retailers, Sears is preparing to close its doors by year’s end.

Lorrie Casserly, a media coordinator for Eldon W. Gottschalk & Associates, Inc., on Thursday contacted The Eastern New Mexico News regarding a “store closing ad campaign” for the Sears location in Clovis’ North Plains Mall.

The ad campaign is scheduled to begin Sept. 22 and run through Dec. 10, Casserly wrote in an email to The News, seeking ad rates.

Sears has closed over 300 locations in the United States this year, according to Business Insider.

Sears Roebuck and Co. first came to Clovis in 1958, opening at 701 Main, the current location of the Clovis-Carver Public Library.

It moved to its current location at North Plains Mall in 1989.

Sears representatives did not immediately return phone calls seeking comment on Thursday.

Store employees referred questions to the corporate headquarters.

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