June 4, 1940

Clovis opened a four-day “celebration” with a circus and Pioneer Days Rodeo the center of attention. Temperatures were near 100 degrees for the second day in a row. … The Clovis Pioneers, 19-24, were in fifth place in the Texas-New Mexico League standings, nine games back of league-leading Amarillo. … Pepsi-Cola promoters said the soft drink was “bubbling with health.” Cost was 5 cents for 12 ounces.