internet Safari, Sept. 14
Customer service equals customer loyalty. That’s the equation for the day, folks.
I sincerely believe that if an Internet company has a slightly deficient product or service, but offers great customer service, most customers will try to stick it out during the down times.
If a company is unable to offer great customer service, they sure better be able to offer almost perfect service or a perfectly working product — it’s that simple.
For a business to offer less than perfect service, and then try to blame the customer for that poor service — well, that just gets my goat. It’s like being lied to by your best friend or your child.
You want to believe them; you don’t want to think negatively of them; you want to remain loyal.
Can you tell I’ve had some bad experiences lately?
Let’s get one thing perfectly clear: I don’t hold customer support personnel totally responsible for the mistreatment of customers.
We all know that the mud slide starts at the top of the mountain and works its way down. The “tech support” people are normally caught right in the middle of the slide, trying to keep their jobs, and trying to help the customer at the same time.
It ain't easy.
I’m also not just talking about one particular company.
As communication technology advances, many Internet customers are starting to change loyalties.
Sometimes change is good though.
• • •
How often have you said to yourself “Gee, I’d sure like to participate in a massive world-wide study of climate prediction but just don’t know how to go about it.”
Well, no more worries — just hop on over to
and enlist yourself. Anyone with a typical home computer can join up and take part in this technological endeavor.
Let me know how it goes.
• • •
I hear tell that at the very same time a representative of Microsoft was standing before a senate sub-committee last week — proclaiming the virtues of the company and of its efforts to provide top notch security for its software — yet another “hole” was found in a number of Microsoft operating systems.
Make sure you run “Windows Update” often — very often.
• • •
“Search over 10,000 major news publications at once.” That’s the claim made by the creators of “NewsTrove,” a newly created Web site. Check it out at
This site is affiliated with yet another new search engine. The engine is available at
I don’t think it holds a candle to Google but you never know what you mind find.
Tom DiFrancesca III is a freelance columnist and a resident of Clovis. He can be reached at: