The Eastern New Mexico News - Serving Clovis, Portales and the Surrounding Communities

Area shoppers get headstart


November 24, 2017

As some continued laboring through their Thanksgiving meals or watched football in a semi-conscious metabolic stupor Thursday afternoon, others hoisted themselves from their recliners for an early jump on some old-fashioned American economic adventuring.

"For me, it's more about the adventure than it is about the sales," said Isabel Walla, standing in line at a crowded department store in North Plains Mall around 3 p.m. Thursday.

She said she didn't come looking for anything particular - just "whatever's functional, whatever's affordable."

That was the attitude for many daring to breach the first round of scattered open doors at area businesses immediately after the holiday meal. Others came from an opposite perspective, despising the notorious crowds of Black Friday but wishing to find some deals before the consumer swarms became intolerable.

"It's a good day to go out, instead of Friday when it's going to get crazy out here," said Ted Sandoval, browsing the aisles at another store in Clovis.

"I'm just here looking at recliners," said Bill Melton, interviewed on his way into the same store. "I am not going to go out on Black Friday."

Even as the crowds Thursday may have been comparatively tame, certain tenets of patience and courtesy in play during the preliminary shopping would do well to stay in effect today.

"You've just got to have a little patience," said Jackie Hyers, visiting from Iowa to spend the holiday with her daughter in Clovis. "Don't get mad because that won't help."

Aaron Duran found a mutually beneficial arrangement with a fellow shopper Thursday afternoon. Both were browsing a store in Portales after it opened at 2 p.m. and both had won door prize giveaways from the business: he a large stuffed teddy bear, and she a camo-print cooler. They spoke and immediately decided they would rather switch, he said.

"Now all that's left to do is break it in," he said, grinning outside the store and hoisting the cooler above his head triumphantly.

Minutes earlier, father-son duo William and Jon-Erik Shelly carried to their car a large-screen HDTV they scooped up just as the store opened, one of only four available. Jon-Erik had come straight from the Portales Community Outreach dinner and his father had waited outside the store a quarter hour before it opened.

As for his holiday shopping checklist, William said the TV was the beginning and end of his action items.

"That's it!" he said with a grin.

Those in Clovis hoping for a good deal on a big-screen needed a little more advance preparation. More than two hours before Wal-Mart's sales took effect Thursday evening, Javier Caravel and his family waited inside the store in hopes of nabbing the deal items as soon as they went live. They were not alone.

Of course, the deals drew many with other designs. Some said they were out for comforters, clothes, and other household items at a good price. Other said they were out to pick up a few final Christmas items or to stock up already for next year's holiday.

"We basically do our Christmas shopping year round," said Chad Lasiter in Clovis. "Maybe a few stocking stuffers for this year, but basically everything we buy now will stay in the closet until next year."


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